During the Steam Indie Connect event in South Korea, Valve representatives announced that a large portion of their staff is now dedicated to solving the visibility problem in the Steam store. The goal is to help new projects reach players more easily, while developers using artificial intelligence will not face restrictions.

Tom Giardino of the Steam Business Team emphasized that developers keep full control over their tool choices, and warned that extortion attempts disguised as threats of AI‑generated copies should be handled by law‑enforcement agencies. Valve plans to focus less on removing clones and more on promoting original games, urging creators to add unique features that are hard to replicate.

Marc Wilkinson explained Steam Next Fest’s two‑stage showcase: the first two days feature random game placements, followed by personalized recommendations based on user interests. He noted that complaints about low‑quality and AI‑slop often arise during the initial random phase, but that randomness gives every participant a chance to be seen. Valve’s past experience with Greenlight and Steam Direct shows a preference for refining algorithms rather than cutting weak projects, aiming to make the store smarter and more dynamic.