The name‑reservation system for World of Warcraft: Forever, slated for release on November 4, hit a snag: the launch button in the Battle.net client for the European region remains inactive, preventing players from securing desired nicknames or selecting server rules.

Official forums erupted with criticism, as users blame Blizzard for shoddy service performance and speculate that Europe is being used as a testbed before the North American rollout. Some tried switching regions in the launcher settings, but only a fraction managed to restore the function, heightening concerns.

This glitch raises serious doubts about the infrastructure's readiness for a global launch. If unresolved by the official debut, the start of a new era in Azeroth could be far from smooth, and Blizzard's reputation may take a hit.